Navigator Launches gCELL as a New Pulp Brand
The Navigator Company launched gCELL as a dedicated pulp brand, separating its eucalyptus-fiber offer more clearly inside the market. The move is meant to sharpen portfolio positioning as buyers compare fiber performance, sustainability claims and supply relationships across tissue and specialty paper applications.
Why it matters for converters and machine buyers: Clearer pulp positioning matters when furnish changes affect softness, dusting, slit quality and winding stability on tissue and specialty-paper converting lines.