Navigator Launches gCELL as a Dedicated Pulp Brand
The Navigator Company introduced gCELL as a dedicated identity for its eucalyptus pulp portfolio, covering tissue, packaging paper, decor and specialty-paper applications. The move gives buyers a clearer commercial reference point as pulp suppliers compete more directly on runnability, softness, bulk and dust control.
Why it matters for converters and machine buyers: When mills reposition pulp grades, converters may see furnish changes that alter winding behavior, slit cleanliness and finished-roll quality.